We decided that we required a digital animation for our processes/ products and contacted UNITEplus to see what student support was available locally.
We gave a project brief of developing a short /artful animation, that made it easy for a consumer to understand how cacao and chocolate is grown and made in Madagascar.
The student quickly grasped the problem and came up with visual and sound ideas, incorporating our brand values and technical information.
Consumer education is very important as there is now a growing trend in the origin of food. The animation will help further strengthen brand awareness.
To view the full Case Study please click this link: Unite Plus - Chocolate Madagascar Case Study